As the 2020 pandemic began and social distancing meant less access to some YMCA amenities, the Y of Greater Houston knew it needed to keep its members engaged.

In order to illuminate the impact of members' monthly fees, their team sent weekly videos from their CEO over 11 weeks spotlighting the different services powered by membership funds in the community. 

This idea to steward members not only ensured the Y of Greater Houston retained memberships during a difficult period, but also that they grew their donor base by 17,000 of their members. The power of this campaign was creating a community around transformational giving in addition to the monthly fees.

They experienced a 75.2% average view rate, but the result was also that they secured two million dollars in individual gifts!