Case Study
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Walker School Logo

How The Walker School Built a Culture

of Giving Through Video

HubSpot Video

It’s a common misconception that an organziation’s faculty and staff do not need to be stewarded.

For Shelley Manuel and Cathy LaClaire at The Walker School, they knew they needed to not only engage with staff and faculty but also that they could do so in a unique and fun way.

Enter an internal giving week filled with raffle prizes like fancy hand sanitzer, gift cards, and human bubbles all announced daily through wacky videos (make sure to watch ALL of the video).

These videos featured Shelley and Cathy having a blast announcing each days raffle. So it’s not surprising that Walker faculty and staff responded.

88%

Average Open Rate

100%

Staff and Faculty Participation

There’s so much seriousness in our inboxes and feeds so it’s always good to ask yourself, “What do people need right now? And if you can add light to their day or make them laugh, it’s so much more memorable.

SHELLEY MANUEL, DIRECTOR OF ADVANCEMENT

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