Before turning to video, Big Brothers and Big Sisters of Greater Kansas City used a mixture of handwritten cards, phone calls, and emails to say thank you. Frustrated by being limited to first name personalization, their team expressed an interest in facilitating customization on a mass scale.

They decided to use video to revamp their communications. They have used ThankView for dozens of campaigns including their annual Big Brothers Big Sisters’ Bowl for Kids' Sake fundraiser, wishing donors a Happy Valentine’s Day, and inviting stakeholders to in-person events. Their birthday wish campaigns have been a particular source of pride. Across the board, birthday ThankViews sent to donors and staff have had a 69.2% open and clickthrough rate. They even inspired a board member to reply with a ThankView video of their own!

By switching to video, Big Brothers Big Sisters has been able to show donors in a personalized way just how much their impact means. And they've done it at scale - for their most recent round of birthday videos they knocked out 40 unique ThankViews in 25 minutes!