Case Study
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How Isidore Newman School Showed Donors

the Impact of Their Support

Isidore-Newman

Isidore Newman School, an independent K-12 school in New Orleans, LA was missing something in their donor relations strategy: gratitude.

“We seemed to be asking a lot,” said Mary Hoffman, Associate Director of Advancement at Isidore Newman. “We really didn’t have a stewardship program. We tried to steward through letters, but quite frankly we just asked all the time.”

For Isidoire Newman’s first ThankView campaign, Mary Hoffman created a thank you video for donors who donated new cafeteria chairs. She decided to show rather than tell the donors their impact.

67%

Average Open Rate

21x

Video downloads from donors

That dining hall video took 15 minutes to shoot.The longest part was the walk to the cafeteria.

MARY HOFFMAN, ASSOCIATE DIRECTOR OF ADVANCEMENT

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