Isidore Newman School, an independent K-12 school in New Orleans, LA was missing something in its donor relations strategy: gratitude.

“We seemed to be asking a lot,” said Mary Hoffman, Associate Director of Advancement at Isidore Newman. “We really didn’t have a stewardship program. We tried to steward through letters, but quite frankly we just asked all the time.”

For Isidore Newman School’s first ThankView campaign, Mary Hoffman created a thank you video for donors who donated new cafeteria chairs. She decided to show rather than tell the donors their impact.