Case Study
ThankView_plus
University of Vermont Logo

Learn How University of Vermont is

Making Admissions Personal

HubSpot Video

The University of Vermont’s admissions team took one look at the stars and knew one thing: students consume more and more video each year.

But what students are not seeing is video made just for them. So Aimee Frost and her team decided to take on this challenge and create personalized videos.

For some campaigns, personalization is by major or interest. For others, the videos are made individually for students by admissions officers.

In smaller, high-yield groups, admissions officers can go even deeper and personalize not just by saying the student’s name, but also mention specifics from their application--making this touchpoint even more meaningful.

85%

Open Rate

47%

Click-Through Rate

We’re giving these campaigns a little more creativity, to stand out. That is our goal with ThankView.

AIMEE FROST,DIGITAL RECRUITMENT SPECIALIST

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