The University of Vermont’s admissions team took one look at the stars and knew one thing: students consume more and more video each year.

But what students are not seeing is video made just for them. So Aimee Frost and her team decided to take on this challenge and create personalized videos.

For some campaigns, personalization is by major or interest. For others, the videos are made individually for students by admissions officers.

In smaller, high-yield groups, admissions officers can go even deeper and personalize not just by saying the student’s name, but also mention specifics from their application--making this touchpoint even more meaningful.