Fundraising is a deadline-driven industry and a big one is coming up in a few short weeks: the end of the calendar year. Huge s/o to Lindsay Roth for creating this checklist — these steps will ensure that you’re closing out 2019 on a strong note.

Your Checklist.

Be sure to prep your data, messaging, and video strategy going into the end of the year. Here’s a list of things to accomplish in each of these categories to strengthen your end of year outreach.

By setting up a theme and identifying the prospects you want or need to target, your messaging will have cohesion and land in a more memorable way as you are messaging prospects.

Get Creative.

Think about where you could innovate. Could you thank scholarship donors from a group of students who received support recently? Encourage support of an on-campus food pantry given the time of year? Consider rewriting a popular holiday tune or poem to get into the spirit of the season and remind your donors that there’s still time to make a gift.

Check out some of these great examples, below:

Webinar Recording

For the full webinar with even more examples, tips and tricks, be sure to check out the link below.