How Boys and Girls Clubs Use Video to Build Relationships
The goal when creating any video is not about lighting, fancy cameras, or impressive graphics. All of those can be great tools, but not the reason for using video.
Video is key for your communications because it often is the best medium to connect donors to your organization’s stories.
Building relationships can look different for every campaign you send. You could be trying to connect supporters to your leadership, your supporters, and your club members!
Let’s take a look at what each of these categories looks like in action at Boys and Girls Clubs.
Let your donors know where you’re going as an organization! Don’t leave your donors in the dark.
Take every opportunity available to share exciting new partnerships, initiatives, and most importantly your organization’s work.
And who better to deliver these messages than your leadership team?
Get your supporters on camera sharing why they care about your organization.
For the Boys and Girls Club of Northeast Ohio, creating an impactful event invite meant featuring a recognizable face on camera. Enter Baker Mayfield!
Now, you can’t have Baker Mayfield, he’s taken. But who are the supporters of your organization who will help your communications score a touchdown?
They don’t need to be athletes...but it's super cool if they are.
Your donors love you. They do. But what they care most about is the people you serve.
Boys and Girls Club of Tampa Bay is doing it RIGHT by featuring kids front and center in their thank you video.
Another amazing aspect of this campaign is that the introduction was a quick, personalized thank you message (shoutout to Kathy!) followed by a more produced video that took longer to shoot.
Adding a personalized intro to any thank you is a powerful way to highlight the donor and still show the larger impact of their gift.
Ace Your Next Video Campaign
Recording, editing, and sending videos can seem like a daunting task. But if you're focusing on how each video strengthens a relationship to your organization, then you are heading in the right direction. Next step? Personalized video with the ability to track results. That's where we come in-- book a demo with our team to find out how it all works.