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Features See An Example Case Studies
Case Study
ThankView_plus
Boston University Logo

Learn How Boston University Made Thanksgiving

a Donor Holiday to Remember

To commemorate Thanksgiving 2020, Boston University created a stewardship video campaign featuring students sharing what they were most grateful for with donors.

BU created 13 custom messages, each for a unique donor segment, within the platform - 11 corresponded to large gift officer (LGO) portfolios and 2 were designed for Annual Giving. The LGO ThankView campaign was sent to 1,225 recipients and had a 48% open rate, while the Annual Giving ThankViews were sent to 11,561 recipients with a 37% average open rate.

But the best result was the many comments and
replies they received!

42%

Average Open Rate

38

Donor Replies
See the ThankView

This was the perfect platform to send a greeting to our donors. I received many positive responses and even heard from prospects I had not been able to get in touch with.

OMER ZIYAL, DIRECTOR OF LEADERSHIP GIFTS

Learn what ThankView can do for your organization.

Interested in seeing what the power of personalized video could do for you? Sign up for a demonstration of the ThankView platform with an expert from our team.

 

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Browse Our Other Case Studies

Case Study
Hawaii Pacific Graduates
THANKVIEW + Hawaii_Pacific_Logo

Learn how Hawai’i Pacific University makes their remote commencement personal

Read More
Case Study
Georgia College Campus
THANKVIEW + Georgia_college_logo
Georgia College nearly triples annual athletics results in one week
Read More
Case Study
Holyoke Community College Speaker
THANKVIEW + Holyoke Community College logo

HCC automatically collects thank you videos from scholarship recipients

Read More

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