EverTrue and ThankView have teamed up to deliver video insights via “TrueView” profiles.
With our new integration, you can automatically feed a contact’s ThankView video data directly into your EverTrue account to get a fuller picture of the communication you’re sending to your donors.
If you’re a ThankView partner, you know that video outreach is essential. According to a 2020 study, 45% of people watch more than an hour of Facebook or YouTube videos a week. In addition, 78% of people watch online videos every week and 55 % view online videos every day.
So, let’s say you’re already using video (Kudos! People still say kudos, right?). What are some ways to track your video’s impact?
ThankView’s metrics provide a great breakdown of your campaign’s performance from video completion percentage and secondary actions taken and now *drumroll* we are so excited to be working with the Evertrue team to give you an even more expansive view of your audience’s engagement.
Here’s how it looks:
In the Evertrue platform, you can utilize their interaction filters to find ThankView related content.
Many of the fields EverTrue receives from your ThankView campaigns match with existing EverTrue fields.
You’ll be able to see many ThankView stats in a contacts Evertrue profile including links to the ThankView’s they have received, Campaign Name, Campaign Type, was the ThankView opened, and more! Check out the full list of mappable data here.
To set up your EverTrue + ThankView connection, email success@thankview.com. We’ll help get that process started.
Not an EverTrue user, check out their amazing platform here!
And in case you missed it, let’s end this article with a ThankView + Evertrue musical mashup. Take it away JD and Brent!