A Generous Donation

Big or small, every gift and act of generosity counts. No donation should go unappreciated.

Heartfelt Gratitude

Use Gratitude Wednesday to express appreciation for the kindness of the individual who made a difference.

Effective Stewardship

The feeling of appreciation is key in perpetuating the cycle of generosity.

Social Media Toolkit

Our Toolkit contains collection of resources including hashtags, images, animations, and messaging to make your Grateful and Thankful Wednesday a success.

Gratitude Calendar

Our Gratitude Calendar is full of helpful stewardship ideas and will help you chart a plan of gratefulness that goes beyond Grateful and Thank You Wednesday.

What's Your Ask to Thank Ratio?

The Donor Relations Guru, Lynne Wester, knows a thing or two about effective fundraising. She emphasizes the importance of organizations having an appropriate ratio of asks to thanks to retain their donors. In Lynne's words: "You can't ask again until you've properly thanked the donor and explained the impact of their gift".

Check out these findings she collected after donating to various non-profits during Giving Tuesday.

Donor Retention: Very Likely

This organization used one highly effective ask and followed it with four thanks over the course of several months. This ratio of 1 Asks to 4 Thanks makes donor retention very likely.

This organization goes too big on asks without the proper amount of gratitude. At a ratio of 19 Asks to 3 Thanks, Donor's feel over solicited and under appreciated.

Donor Retention: Very Unlikely

At 44 Asks to 1 Thanks, the ratio of this organization is way off. Bombarding donors with donation requests (in this case, through a variety of means - mail, email, phone calls) is fruitless if gratitude isn't properly expressed when they donate.