---
title: "Grateful Wednesday: Gratitude Insights"
image: https://www.thankview.com/hubfs/GratefulWednesday_About_SocialShare.png
---

[![GratefulWednesday_Logo_Transparent](https://www.thankview.com/hs-fs/hubfs/Content%20Assets/Grateful%20Wednesday/GratefulWednesday_Logo_Transparent.png?width=200&height=59&name=GratefulWednesday_Logo_Transparent.png "GratefulWednesday_Logo_Transparent")](https://www.thankview.com/grateful-wednesday-about?hsLang=en)

[ABOUT](https://www.thankview.com/grateful-wednesday-about?hsLang=en)      [RESOURCES](https://www.thankview.com/grateful-wednesday-toolkit?hsLang=en)     [INSIGHTS](https://www.thankview.com/grateful-wednesday-insights?hsLang=en)

# Gratitude Insights

### What's Your Ask to Thank Ratio?

The Donor Relations Guru, Lynne Wester, knows a thing or two about effective fundraising. She emphasizes the importance of organizations having an appropriate ratio of asks to thanks to retain their donors. In Lynne's words: "You can't ask again until you've properly thanked the donor and explained the impact of their gift".

[Check out these findings she collected after donating to various non-profits during Giving Tuesday.](https://www.linkedin.com/pulse/your-ask-thank-ratio-lynne-wester/)

![GratefulWednesday_RetentionVeryLikely](https://www.thankview.com/hubfs/GratefulWednesday_RetentionVeryLikely.svg "GratefulWednesday_RetentionVeryLikely")

### Donor Retention: Very Likely

This organization used one highly effective ask and followed it with four thanks over the course of several months. This ratio of 1 Asks to 4 Thanks makes donor retention very likely.

![GratefulWednesday_RetentionNotLikely](https://www.thankview.com/hubfs/GratefulWednesday_RetentionNotLikely.svg "GratefulWednesday_RetentionNotLikely")

### Donor Retention: Unlikely

This organization goes too big on asks without the proper amount of gratitude. At a ratio of 19 Asks to 3 Thanks, Donor's feel over solicited and under appreciated.

![GratefulWednesday_RetentionVeryVeryUnlikely](https://www.thankview.com/hubfs/GratefulWednesday_RetentionVeryVeryUnlikely.svg "GratefulWednesday_RetentionVeryVeryUnlikely")

### Donor Retention: Very Unlikely

At 44 Asks to 1 Thanks, the ratio of this organization is way off. Bombarding donors with donation requests (in this case, through a variety of means - mail, email, phone calls) is fruitless if gratitude isn't properly expressed when they donate.

![GratefulWednesday_ThanktoAskRatio](https://www.thankview.com/hubfs/GratefulWednesday_ThanktoAskRatio.svg "GratefulWednesday_ThanktoAskRatio")

### Getting the Balance Right

Gratitude is essential. One of the top reasons people stop giving is because they are over-solicited and under-appreciated. Before bombarding your donors with asks, ensure you've adequately expressed gratefulness for their support.

![bird-2](https://www.thankview.com/hs-fs/hubfs/Content%20Assets/Grateful%20Wednesday/bird-2.gif?width=300&height=288&name=bird-2.gif "bird-2")

### The Power Of Personalization

Personalized messages of gratitude through email, video, or other means make donors much more likely to re-donate.

![flying-love-letter](https://www.thankview.com/hs-fs/hubfs/Content%20Assets/Grateful%20Wednesday/flying-love-letter.gif?width=200&height=154&name=flying-love-letter.gif "flying-love-letter")

### Expedited Gratitude Pays Off

First-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift.

![GratefulWednesday_AskMetric1](https://www.thankview.com/hubfs/Content%20Assets/Grateful%20Wednesday/GratefulWednesday_AskMetric1.svg "GratefulWednesday_AskMetric1")

A[ survey of nearly 3,000 donors](https://www.softwareadvice.com/resources/how-to-create-repeat-donors/) found that 63% of respondents preferred a nonprofit to wait at least seven months before asking for a second gift.

### Learn More about Gratitude

Looking for more reading? Browse this selection of blogs and articles to gain more insight on the importance of thanking donors and expressing gratitude.

- [Calling Donors to Thank Them Makes Them More Likely to Give Again](https://bloomerang.co/blog/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more/)
- [How to Turn One-Time Donors into Repeat Donors](https://www.softwareadvice.com/resources/how-to-create-repeat-donors/)
- [How Gratitude Can Make you Happier](https://www.health.harvard.edu/healthbeat/giving-thanks-can-make-you-happier)

![GratefulWednesday_ManReadingTablet](https://www.thankview.com/hs-fs/hubfs/GratefulWednesday_ManReadingTablet.png?width=735&height=643&name=GratefulWednesday_ManReadingTablet.png "GratefulWednesday_ManReadingTablet")

![flower-banner (1)](https://www.thankview.com/hs-fs/hubfs/Content%20Assets/Grateful%20Wednesday/flower-banner%20(1).gif?width=350&height=284&name=flower-banner%20(1).gif "flower-banner (1)")

### Make Thank Yous easy with ThankView

Personalized gratitude is essential on Grateful Wednesday. ThankView allows your team to easily create and send personalized videos to thank those that matter most.

[ Learn More Now ](https://www.thankview.com/?hsLang=en) 

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